Stories about: Systems Consultants
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Open-Source CRM Delivers More Control, Less Cost 07/07/2008 13:28:20
A good CRM package does you no good if employees aren't willing to use it. Case in point: IMA Financial Group, a medium-sized financial services company based in the US. IMA had installed a commercial customer relationship management system that "was flexible and configurable and attractive on the front end," says business processes manager Jennifer Hallam.
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