Stories about: DoubleClick

Publicis Groupe plans to strengthen its new VivaKi Nerve Center ad technology platform by purchasing Google's Performics search marketing division, the companies announced Wednesday.

Google wants to make it easier for marketers to pick appropriate Web sites for their online ads with a new tool it announced Tuesday called Ad Planner.

Google is apparently allowing third-party advertisers to track consumers using the company's ad network, a practice that raised concerns from one privacy advocate.

Google posted solid growth in its revenue and profit during 2008's first quarter and exceeded Wall Street expectations in both categories, amid widespread concern that the search engine giant's results would be weak.

Bill Gates appeals, the EU approves, AOL buys, hands free comes into question, brain chips control computers and more!

Google's acquisition of DoubleClick does not pose a significant threat to competition in the European online advertising market, the European Commission said this week. However, it reminded the companies that they also have an obligation to respect European Union legislation on the privacy of personal data, one of the grounds on which opponents lobbied to block the merger.

The U.S. Federal Trade Commission will not try to block Google's acquisition of online ad-serving vendor DoubleClick, the agency said Thursday.

Microsoft suffered a humiliating legal defeat Monday when it lost a court appeal to overturn the European Commission's 2004 antitrust ruling against it.

Google revenue continued to climb in the second quarter, with the company reporting US$3.87 billion, up 58 percent compared to the same quarter last year.

When it comes to protecting the privacy of its users, Google ranks worse than any other Internet company, according to an interim report by Privacy International. The international watchdog group also accused Google of engaging in a smear campaign in response to its findings, and demanded an apology.

Google is expanding seemingly by the minute, and acquisitions are playing a big role in the search engine leader's quest to rule the technology world. Wednesday Google said it will buy a photo-sharing Web site called Panoramio and confirmed the acquisition of security software vendor GreenBorder Technologies. There are rumors Google will also purchase a provider of online RSS feeds called Feedburner for US$100 million.